We released a new brand for our products; aLED. At first this brand is used along with our led modules, but later there will be more products to be labelled aLED.
There might be some people, possibly you, wondering what does aLED stand for? And why did we decide to create such a brand? Let me tell you.
aLED was formed during the spring and summer of 2014. There were many reasons behind the decision to create the brand and in this post I’m going open up those reasons.
We wanted to be able to give our customers a clear warranty. There can be many parties in the manufacturing process of a LED module. There is the PCB manufacturer, LED manufacturer, connector manufacturer etc. And all they give a different warranties and different conditions for those warranties. We wanted to give our customers a straightforward warranty:
aLED Module will last for at least 5 years. If it breaks while being used in a proper way before that, we will make it up to you.
- Delivery time
We got tired of the fact that the estimation of the delivery time for LED modules is guessing at best. PCBs are coming on one day, LEDs at another day and connectors on another. The company manufacturing the actual modules has time for production two months from now. We, and more importantly, our customers can never know when they get their products. We wanted to make this clear:
aLED Modules will be shipped in 48 hours after the purchase order.
- Variations in chromaticity
Our customers want to have guarantees that the module they order is actually near the right nominal color temperature. We have had these issues before and we know that everyone has had these issues. With the quality of the LEDs we use we can now guarantee the minimal variations in chromaticity. So when you order your first module, all the following modules will have very little variation in chromaticity. To get an LED to exactly to a certain color temperature is near impossible, but we are working towards this.
- Right components
To be able to guarantee the quality of a LED module, all the components must be top quality. The modules are as good as the weakest link. We have taken a lot of time and effort to find the best possible components: the best PCBs, the best connectors, the best LED components and the best place to manufacture those modules.
- Customization possibilities
We know that our customers are different. For some the standard modules will be good enough and they can stand out with their luminaire design, price or some other factors. For some customers, the shape and type of the module is THE THING. That is the reason that we can offer customized modules to you. If you need soldered wires instead of connectors: you can have them. If you need customize shape with certain light distribution: you can have it. If you need anything else: you can have it. Delivery time might be a bit longer, but all the other guarantees still stand even for a customized module.
- Best price
Everyone wants the perfect product for a perfect price. That’s what we have been aiming for. We have optimized the supply chain and negotiated good deals with component manufacturers. That is the reason we can offer you the best possible price.
These all might sound obvious, but they are not. We know that there has been problems and we have even had those problems ourselves. That is the main reason behind the aLED brand. We want to give you, our customers, a certain level of guarantee. We want to make the selection of LED module as safe and easy as possible.